Revolutionary Hotel from Pret Founders Opens
Tomorrow morning the first hotel by Sinclair Beecham, the founder of Pret-a-Manger, will open in Hoxton London.
Described as where Urban living meets country lodge lounging, while the new hotel boasts roaring fires and cool cocktails, what makes Hoxton Hotel stand out is its refreshing approach to hotel pricing.
Everywhere you look in Beecham’s hotel there are no-nonsense feel-good touches: the internet is free, so is the coffee and the mineral water in the bedrooms, and the Pret breakfast left on a hook outside each morning. Instead of a ruinous minibar, you buy wine, champagne, beer and snacks at the reception desk for normal shop prices.
It is, however, the room pricing which is truly revolutionary - taking a leaf out of the Ryanair school of pricing, the first five rooms are sold off at £1 per night!.
For a full interview with Sinclair Beecham, check out the Observer Newspaper’s article.
